Marketing Orientation vs. Market-Oriented When used in a business context, market-oriented has a similar meaning to marketing orientation.

A quick refresher on what market orientation means: It's about focusing on the needs and desires of your customers, not on yourself. (Get a more technical definition over at Investopedia if that's ...

Stanley F. Slater, John C. Narver, Does Competitive Environment Moderate the Market Orientation-Performance Relationship?, Journal of Marketing, Vol. 58, No. 1 (Jan ...

Woojung Chang, George R. Franke, Timothy D. Butler, Carolyn F. Musgrove, Alexander E. Ellinger, DIFFERENTIAL MEDIATING EFFECTS OF RADICAL AND INCREMENTAL INNOVATION ON MARKET ORIENTATION–PERFORMANCE ...

Deshpandé, Rohit, and John U. Farley. "Organizational Culture, Market Orientation, Innovativeness and Firm Performance: An International Research Odyssey." International Journal of Research in ...