McCraw, Thomas K., and Rowena Olegario. "Henry Ford, Alfred Sloan, and the Three Phases of Marketing TN." Harvard Business School Teaching Note 797-037, August 1996. (Revised January 1998.) ...

As a senior account manager and adjunct instructor in digital marketing, I have seen and participated in ... So let's get down to the seven phases of making an effective presentation. 1. Know your ...

In this week’s episode of The Drum Podcast, AI experts ponder how scared marketers should be of a world where the recipient ...

The current environment is a great chance to reconsider your content marketing funnel stage by stage and adjust it to the new reality. Here's what you can do: Audit your existing content and break it ...