The "final summary" of a marketing plan is also normally called the "executive summary." This is where you summarize the contents of the marketing plan as well as briefly outline the key points that ...

Writing a marketing plan is important whether you're creating your initial business plan or preparing to launch a new product. Of course you have to base your final marketing plan on the four Ps ...

A marketing plan turns choices into numbers, timelines, and owners your marketing team can ship. A well crafted marketing plan ties marketing strategy, marketing efforts, and business objectives to ...

Business.com aims to help business owners make informed decisions to support and grow their companies. We research and recommend products and services suitable for various business types, investing ...

There's no question that most entrepreneurs thrive on action. But as the Roman philosopher Marcus Tullius Cicero so aptly put it: "Before beginning, plan carefully." Careful planning is precisely the ...

E-commerce is a popular way to expand reach, but you need a marketing strategy to do it well. Here's how to do online selling ...

A marketing strategy is more than a document. It’s a high-level plan that defines how you’ll connect with customers, outcompete your competitors, and grow over months or years. Your strategy informs ...

Create a marketing plan for your product with this comprehensive PowerPoint template. It outlines areas to cover including the current state of the market, product alignment and definition, ...

All business owners have digital marketing in the back of their minds. They know this is an approach they have to adopt in order to be relevant today. However, they struggle to integrate this into ...

While my business coaching company, Maui Mastermind, primarily focuses on helping existing businesses in the $1-25 million sales per year range successfully and increase owner independence, I do get ...

What should be in your business plan? Creating a business plan is a key part of starting any business venture. Even if you’ll never use it in this format for attracting investors and raising capital, ...

A well planned marketing budget helps you ensure costs align with planned expenditures throughout the year. As a side effect, they can also help measure campaign ROI. The best way to stay on top of ...