The first decision for a marketing plan should how to analyze your current situation. A common framework for a situational analysis is a SWOTT Analysis, which assesses your strengths, weaknesses ...

No matter what planning process model you follow, they all require specific metric inputs. ... Related Article: The Art and Science of Planning a Marketing Budget. The Planning Process.

A systematic marketing planning process can be adapted to a wide variety of challenges, from launching a new firm or practice area to repositioning an existing firm. Here's how to do it.

Chapter 3: S For Strategy. The Strategy Phase is the most comprehensive part of the START planning process. The subsequent phases are all dependent on the work done and defined in this phase.

Chip: So anyway, if you can write up a draft of our 2018 marketing plan incorporating the ideas you just shared with me, that will be fantastic. Here's my card. I'll look for that plan in my inbox.