How you differentiate your product or service from that of your competitors and then determine which market niche to fill Positioning helps establish your product's or service's identity within ...

Here's how you can use positioning to get your product and marketing teams working together effectively. It's common for product and marketing teams not to be aligned because they often don't ...

If you haven't done a competitor positioning assessment recently, you're not alone. It's an element of competitive analysis that is often overlooked. "Too many companies embark on marketing and ...