"Ethical marketing practices." Surely the phrase is an oxymoron. Or is it? Today, many people want to be more environmentally and ethically conscious when making product purchases. At the same time, ...

This story is part of your SHN+ subscription The baby boomers are at the industry’s doorstep, and operators have their work cut out for them meeting that ...

Just like hiring an accountant to audit your books, having a skilled marketing professional assess your marketing and PR is a ...

The new Uniform Code of Pharmaceuticals Marketing Practices 2024 seeks to create a framework for the pharmaceutical industry ...

• Track email open/click rates based on how customers set up their preference control center. Ultimately, a marketing ...

Interactive marketing is a dynamic strategy that actively engages consumers, transforming them from passive recipients into ...

If you have just started your MSP company and think that its marketing is no different from any other business, you are wrong ...

The iPad had just launched, Instagram was brand new, and most law firms felt cutting-edge if they had a website with their ...

Civil rights organization Equal Rights Center (ERC) filed a lawsuit against Meta on Tuesday alleging that it unlawfully discriminated against Black Facebook and Instagram users by disproportionately ...