The role of marketing in the economy. The elements of the marketing mix--product, price, distribution, and promotion--are discussed in the context of social and political constraints on marketing ...

W. Edwards Deming’s 14 principles transformed manufacturing by emphasizing quality, efficiency and continuous improvement. His ideas weren’t just about improving production lines—they were about ...

The objective of this course is to introduce students to the principles and concepts of marketing, and to provide students with a framework to investigate how these principles and concepts can be used ...

and the development of marketing principles and new products. Our faculty apply an innovative, multi-disciplinary, research-based approach to developing and testing new theories and educating the next ...

In this feature, Grünenthal's Florent Edouard and Kate Hurtig outline their principles for a new pharmaceutical marketing model. "Keith, Kotler, Maslow" has long been the Holy Trinity of pharma ...

Tesla's Cybertruck not only is bringing in a wave of new customers but is a future revenue model for faster growth. Last year, CEO Elon Musk wrote in a tweet that the electric car received about ...

The associate degree in marketing is designed to provide a solid foundation in business principles and practices. Plus, when you complete the program, you have the option to seamlessly transfer 60 ...

Sandeep Tanwani, Chief Marketing Officer of Pidilite Industries, shed light on the evolving role of CMOs and the enduring ...

East Central Community College will launch an all-new Marketing Management Technology program in August, offering students ...

Alex Chernev (2011), Strategic Marketing Management (6th edition), Cerebellum Press • Philip Kotler and Gary Armstrong (2001), Principles of Marketing (9th edition), Prentice Hall • Philip Kotler and ...