W. Edwards Deming’s 14 principles transformed manufacturing by emphasizing quality, efficiency and continuous improvement. His ideas weren’t just about improving production lines—they were about ...

The overcrowded and highly competitive Internet marketplace demands that marketers and entrepreneurs approach online marketing seriously and arm themselves with essential knowledge of people, ...

How to convert a tantalizing concept into a managerial instrument of competitive power by Theodore Levitt Most alert and thoughtful senior marketing executives are by now familiar with the concept ...