Your marketing plan states your overall objectives when it comes to target demographic, pricing and ultimately promotion. The promotional plan is part of the marketing plan. In fact, your ...

Of course you have to base your final marketing plan on the four Ps (price, place, promotion and product). However, to get the process started it helps to first draw up a preliminary outline for ...

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Building a Better Boyertown (“BBB”) has begun a planning process to create a downtown master plan, a marketing and promotion plan and a business/ investor recruitment strategy for Boyertown ...