Assassins Creed Shadows fans are trying to figure out a cryptic marketing puzzle hidden by Ubisoft. Earlier this week (May 13), the publisher announced that Assassin's Creed Shadows - previously ...

Once considered the final piece of the automated marketing puzzle, public relations technology (PRtech)—like marketing technology (martech) several years ago—has now become an area of interest and ...

You may already know the importance of creating an ad retargeting strategy, as 98 percent of traffic on any given Web site leaves without converting. How can you bring back those visitors and ...