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The Financial Express on MSNHow BMW’s emotional storytelling boosted sales and became a case study in MBA programsIt was during this lull that a group of marketers at BMW North America, led by Vice-President of Marketing Jim McDowell, made what many considered a bold and baffling move: they decided to make films.
Where Strategy Meets Scale - Empowering Brands with ROI-Focused Digital Marketing Solutions. Swell Country empowers business ...
Beacon Media + Marketing has released a new blog detailing the strategic necessity of balancing paid advertising with consistent organic content in behavioral health marketing. Drawing on real-world ...
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