If we want to keep the brilliant, resilient marketers in this industry, we owe them more than impossible jobs with impossible ...

The 2025 B2B Marketing Edge report provides insight into the strategies of B2B marketing leaders to uncover what’s fueling ...

This role is involved in everything from marketing strategy formulation to forecasting to overseeing ongoing campaign performance to performing post-analyses. 4. The Designer ...

Spectrum Science is snapping up longtime partner and U.K.-based healthcare marketing and communications agency Aurora Healthcare Communications as it looks to boost its presence in Europe. U.S ...

The Takeaway In short, content marketing is not a solo operation. To do it right, you must be willing to work with a team and hire the right people. Your team almost certainly won’t look exactly ...

So getting hands-on experience doing it was valuable. Today, I’m out on my own as a marketing consultant and work with B2B brands on content and product marketing.