MarTech on MSN6mon
Role of a marketing technology manager: Best of the MarTechBot
Explain the role of a MarTech Manager. The role of a marketing technology (martech) manager is pivotal in bridging the gap ...
Marketing8y
The Cost of Running a Marketing Automation Team [Infographic]
An infographic by LeadMD looks at the roles involved in creating a marketing automation team—the titles, the responsibilities, and the costs. The infographic outlines the skills needed in each of the ...
Car sales executive in Belfast and marketing role with Tourism NI: Make a giant career leap with GetGot
Have you got the drive and determination to constantly achieve sales targets? Are you passionate about delivering the best ...
CRN7y
FireEye Chief Marketing Officer Departs For New Role Outside Security Industry
FireEye's chief marketing officer, Kara Wilson, is leaving the security vendor and taking a new role outside the security industry. Wilson has led marketing at FireEye since September 2013 ...
Marketing Week1mon
Amex GBT splits top marketing role amid restructure to ‘elevate’ marketing and product
American Express Global Business Travel (GBT) has split the chief marketing and strategy officer role to create separate CMO and chief product and strategy officer positions. Alisa Copeman, who joined ...
India Today8d
Examining the linkage between managerial ties and firm performance: The mediating role of marketing capabilities and moderation role of industry
Strengthening marketing capabilities and adopting industry-specific strategies can help firms maximize their relationships while mitigating risks.
Marketing4mon
Five Complainer-Customer Personas and the Role of Social Media [Plus an Infographic]
Accordingly, social media now plays a unique and increasingly critical role in protecting both brand equity and ... a global provider of cross-channel digital marketing software-as-a-service solutions ...