If we want to keep the brilliant, resilient marketers in this industry, we owe them more than impossible jobs with impossible ...

This role is involved in everything from marketing strategy formulation to forecasting to overseeing ongoing campaign performance to performing post-analyses. 4. The Designer ...

Misalignment, not irrelevance, is the cause of the CMO role’s decline. Senior marketing leadership is still required by many ...

My 2019 book, “Digital Marketing in an AI World,” explores the transformative impact of AI on PPC, highlighting three crucial human roles: teacher, doctor and pilot ...

For managers/staff, the number was 67%. The next three responsibilities for all respondents were the same (though the percentages varied based on the role): ...

Other recent roles include CRO at San Francisco Bay Area companies Virtualics and Automation Anywhere. Owens was also at Salesforce for more than a decade and overlapped with Ferguson.

Before SharkNinja, Cho was head of global advertising, planning and media at sneaker firm Reebok. While there, she led ...

Paul Scales, senior executive at Capgemini, said, “I am therefore delighted she will now be applying her considerable talents to marketing Capgemini itself.” Speaking about her new role Kelly said, ...

Just like the role of digital marketing cannot be ignored in marketing, the role of big data cannot be ignored in digital marketing. It is as essential — and obvious — as salt is to food.

Marketing Nestle Health Science nabs Meta, Pfizer veteran for chief marketing role By Ben Adams Aug 23, 2023 10:30am Nestlé Facebook Pfizer executives ...

Vestiaire Collective, the global platform for pre-loved luxury fashion, has named Samina Virk global chief marketing officer, ...