You’ve heard of a business mission statement – but have you also heard of a content marketing mission statement? This is an important piece of text that should head up your content strategy. Outlining ...

Answer: A positioning statement is simply a formal statement depicting how you want your target segment to perceive you. In essence, then, it is a promise to the target segment that you will provide ...

As general awareness of per- and polyfluoroalkyl substances (“PFAS”) has continued to rise in recent years, courts have experienced an increase in civil lawsuits alleging false and misleading ...

On 25 October 2023, the FCA published a statement (Statement) warning about common issues with cryptoasset marketing in the UK. The FCA has been supervising firms’ compliance with its new cryptoasset ...