Social media has provided multiple platforms where businesses can brand, advertise and ingratiate themselves with their ...

As we continue into an era of rising media costs due to increased competition and fragmentation across audiences and ...

That’s because honest marketing requires a new message—and new avenues for that message. It’s a daunting task, but not ...

Step 4 - Develop Your Marketing Message You marketing message not only tells your prospect what you do, but persuades them to become your customer. You should develop two types of marketing messages.

Feel a bit out of reach? There may be a reason for that. “The 10,000 step count was not based on scientific data but rather a marketing ploy – a Japanese Company (Yamasa Clock) created a ...

Keep in mind that you need to deploy a mix of top-, mid-, and low-funnel marketing tactics for campaigns to be effective. Doing so ensures you engage with your audience at every step of their ...

In many companies, the marketing and communications teams are often seen as the "money spenders"—those folks who ask for ...

4. Step back and assess each budget. Does it align with your targets? Refinements are likely necessary, and marketing budgeting software is often used to help you do just that. This is stage at which ...

Here are four steps to make mobile marketing more effective: 1. Deliver cross-channel experiences. The trend toward mobile is something most consumers have in common, but as marketers, we also ...