With the majority of marketers just having oversight over promotion, marketers face a “double-edged sword” when it comes to ...

If we go back to first principles, prioritize business outcomes and leverage AI, I believe the CMO will be able to get her mojo and the confidence of the CEO back.

The 4 P's of marketing remains a fundamental framework for developing marketing strategies. However, the rise of the digital era has redefined how each of the P's is executed.

If your B2B marketing strategy looks the same as it did last year, your pipeline may already be suffering. In 2025, staying relevant means optimizing every touchpoint, from AI-powered prospecting ...

As the luxury slowdown continues, high-end fashion brands need resilient marketing strategies. Experiential campaigns and intergenerational omnichannel marketing can be effective. Labels are also ...