Small businesses often operate in a niche market. To design a successful digital marketing campaign, they must identify their unique selling point. This allows them to highlight what makes them stand ...

In today's competitive landscape, a robust go-to-market (GTM) strategy can determine the success or failure of a product.

In 2025, staying relevant means optimizing every touchpoint, from AI-powered prospecting to personalized content delivery.

Google’s Zanele Matlala is the YouTube lead for Africa who plans and optimises end-to-end video solutions for marketing teams ...

When strategic decisions are made without marketing’s input, the result is KPIs that look good on paper but fail in practice.

What makes the difference between marketing strategy that’s useless and marketing strategy that’s effective? I recently asked Alicia Wiedemann partner, head of client strategy at Summer Friday ...

CMOs share their generative AI strategies that help them cut costs and drive revenue. Here is their AI for marketing playbook ...

Choosing and implementing a rock-solid marketing strategy is probably the single most important factor contributing to the long-term sustainable success of any business venture. Yet, most ...

Part of a marketing strategy is setting the right price for your product or service based on what you learned in your market research. If you learned that customers want a high-end product in your ...

To achieve success, we must take into account three fundamental keys that will help us build an effective multichannel ...

A marketing strategy will detail the advertising, outreach, and public relations campaigns to be carried out by a firm, including how the company will measure the effect of these initiatives.

Marketing strategies give your small business a direction toward effective promotion. Marketing strategies differ from one business to the next and should be customized to suit the needs of the ...