A marketing strategy is more than a document. It’s a high-level plan that defines how you’ll connect with customers, outcompete your competitors, and grow over months or years.

Here are some tips on combining your business and marketing strategies into one document, as well as why you can gain more insights and synergy through this tactic. Get buy-in.

A marketing plan is a document developed by company leaders and marketing professionals to guide product development, pricing strategies, distribution channel choices and messaging campaigns. This ...

Marketing leaders don’t need more initiatives. They need ruthless clarity on what drives impact — and the conviction to cut ...

Research shows that companies with a marketing plan experience a 24-30% improvement in sales over those without. A marketing plan must be relevant and actionable. It should gather and distill the ...

Your plan should also establish clear metrics for success, the methodology used to evaluate performance and allocated budgets. It is important to note that a marketing plan is not a static document.

The corporate strategy is your company's car engine. It drives the business towards its long-terms goals. The marketing strategy is a business-level strategy document, defining how you will ...

Before asking ChatGPT to generate an entire strategy document from scratch, you need to begin with the basics. Start by identifying your goals and let that inform your process.

SEO alone isn’t enough in 2025. Learn to integrate search into a full-funnel marketing strategy to reach, engage, and convert your audience.