EXPERT OPINION BY DAVID FINKEL, CO-AUTHOR OF 'SCALE: SEVEN PROVEN PRINCIPLES TO GROW YOUR BUSINESS AND GET YOUR LIFE BACK' @ DAVIDFINKEL Apr 19, 2025 Illustration: Getty Images ...

Then, divide that number by the original marketing cost, and multiply that total by 100 to convert it to a percent. But remember that this number only tells part of the story.

Leaving This Factor Out of Your Digital Marketing Strategy Is a Risky Mistake Cybersecurity isn’t just smart, it’s essential for maintaining trust with your customers.

Summary. To successfully integrate generative AI (gen AI) in marketing, companies need to balance automation, customization, and human oversight. As such, they should follow a few steps.