Email marketing — that `old school` communications tool often sidelined for flashy social platforms — is proving it`s still ...

If you are curious about how to grow your brand, then this may be the article for you. Saads Abrahams from media update is ...

Below, in the first of two infographics, influencer marketing platform SocialPubli provides an overview of the booming industry of digital content creators. From influencers' expectations and ...

Hand-Picked Top-Read Stories. Moniepoint MFB denies N1.1bn hacker claims. DeepSeek overtakes ChatGPT in U.S. downloads ...

Content marketing has become a critical element of B2B marketing strategies. And for good reason: It can help build brand, authority, and awareness. Not to mention leads. A well planned content ...

Firms can use a mixture of strategies to attract ideal clients across different channels. The opportunity presented by COVID-19, almost three years later, has shifted the world into a virtual space.

You’ve likely heard of account-based marketing (ABM) by now. You might be thinking about whether it’s a good fit for your organization or may already have an ABM strategy in place. Regardless ...

Other interesting facts pulled from the infographic: 67% of customers give their email addresses to companies to receive discounts and promotions. 57% of customers say they are more apt to buy a ...

Yes we know it’s all about mobile this year, (and possibly forever more.) But here are 15, very… ...