A research paper I recently came across, " The Evaluation of Marketing Mix Elements: A Case Study*," highlighted some potential gaps that influence the effectiveness of marketing strategies—and ...

Outdated YouTube strategies won’t cut it. Check out these updated expert tips for keeping your video content fresh and effective this year.

The days of selling vitamins door-to-door may have long ended, but as Alexander Graham Bell said: “When one door closes, ...

MMM: Which marketing attribution model is right for you ... and marketing mix modeling – help marketers understand which strategies drive results. This article tackles the key differences ...

3. Don't be afraid to break the mold Your marketing team likely already has an established model for your brand's B2B2C strategy. If it's working... awesome! Don't undo what's already accomplishing ...

ABX marketing allows B2B SaaS companies to offer highly tailored strategies to engage high-value accounts and maximize ROI.

Welcome to this episode of the Marketing Vanguard podcast. Today, Jenny Rooney speaks with Siddharth Taparia, chief marketing ...

and the community as a whole when creating and implementing marketing strategies. Although strategies for implementation differ from one company to the next, every holistic marketing approach ...

Are you a print subscriber? Activate your account. By Ad Age and Creativity Staff - 1 hour 57 min ago By Erika Wheless - 2 hours 23 min ago By Tim Nudd - 5 hours 33 min ago By Erika Wheless - 6 ...

This straightforward model requires no post-publish calculations ... understanding the costs associated with influencers will allow you to optimize your influencer marketing strategy and budget. This ...