This section will make up the bulk of your plan, and you should take as much space as you need to give an overview of your marketing strategies and list each of the corresponding tactics you'll ...

Influencer marketing has gone from the fringes of the "Mommy Blogger" era of the early 2000s to one of the dominant platforms ...

To maximize success, your strategic plan must be treated like a business treats theirs: one that is planned strategically and ...

However, many companies operate without one, focusing instead on the issues of the moment without committing to a long-term strategy. A marketing plan does not need to be complex, but it does require ...

Digital marketing is evolving at a rapid pace, and businesses need to leverage the right tools to stay ahead of the ...

Nielsen, a global leader in audience measurement, data, and analytics, has today released its 2025 global media planning ...

VDTM Strategic Planning Stakeholder Survey . Responses Due March 24, 2025. The Vermont Department of Tourism and Marketing ...