Here's how to write a five-part marketing plan that works as hard as you do: This introductory section contains an overview of your situation as it exists today and will provide a useful benchmark ...

If you’re looking to take a more personalized approach to marketing, an account-based marketing strategy can help you target ...

The often-frantic yearend festive season comes with another season for marketing leaders—planning and budgeting ... But what if being very confident in your plan is not the best course of action? What ...

Therefore, the need to monitor markets to identify signs of the IF is an essential part of the strategic planning process. Involving the data gatherers, and especially the CI team, in ...

More businesses are incorporating AI into their marketing strategies to reduce costs and reach potential customers more ...

Thinking about restaurant marketing? It might seem like a lot, but by focusing on some core principles, effective restaurant ...

In reality, Plan A, pouring dollars into advertising, rarely increases profitability. Sometimes it doesn't even boost sales, and it certainly doesn't guarantee improvements in marketing effectiveness ...