To successfully integrate generative AI (gen AI) in marketing, companies need to balance automation, customization, and human ...

Outdated YouTube strategies won’t cut it. Check out these updated expert tips for keeping your video content fresh and effective this year.

His research interests lie at the intersection of consumer behavior and marketing strategies. His teaching interests include marketing strategy and marketing analytics. Explore HBR HBR Store About HBR ...

In a new era of voice commerce, traditional keyword optimization gives way to a more attribute-based, conversational approach ...

Respondents say their top priorities in the coming year to improve the results of their B2B influencer marketing strategy are audience targeting ... type within their influencer program. About the ...

Digital marketing is evolving at a rapid pace, and businesses need to leverage the right tools to stay ahead of the ...

Luxury fashion experts say brands should focus their marketing on collaboration, craftsmanship, and experiences to succeed amid economic headwinds.

Marketing in 2025 will be defined by those who embrace transformation—and those who struggle to keep pace. The latest global ...

With this new multimedia marketing service from HolisticMarketingLab, businesses can expand their reach, improve online ...