A marketing strategy, on the other hand, encompasses all of your marketing activities, including go-to-market strategies as they’re developed. Ideally, every go-to-market strategy you create ...

According to famed business strategist Michael Porter, a strategy "creates a company's position, making trade-offs and forging fit among activities." Marketing strategies are often formed around ...

Advertising, communications, and PR consultants/agencies seeking to offer better solutions for their clients and increase client buy-in on their strategic recommendations Advertising and Marketing ...

Whether your business is targeting other businesses (B2B) or consumers (B2C), they all have one thing in common: people.

Despite variations and nuances, at its core B2B marketing strategy is an organization's overall approach ... hours Virtual alternatives to previously in-person or sales-guided activities (e.g., ...

When people ask me about creating a marketing strategy for a website, I tell them it’s basically a roadmap for how to take your online presence to the next level. A website alone won’t deliver results ...

Organic social media can be used to test hypotheses before making a larger investment, according to research from VaynerX and ...

It’s time for Coca-Cola to pour itself a new strategy that goes beyond mere 'Inclusive Marketing.' A strategy that genuinely cares for its consumers and the issues that affect them.