Marketers succeed when they have a clear strategy. Marketing strategy frameworks provide a route to success. Here are five to ...

This section will make up the bulk of your plan, and you should take as much space as you need to give an overview of your marketing strategies and list each of the corresponding tactics you'll ...

Plan to revisit these regularly ... you hit “publish,” think of that as step 0 in your content promotion strategy. Inbound marketing expert Andy Crestodina of Orbit Media teaches that you ...

Even with the increased overlap from digital transformation, understanding the distinction between marketing and advertising ...

“Strategic Marketing for Your Farm’s Future” addresses the marketing and production risks associated with commodity marketing and niche marketing to increase farm income. Stress, frustrations, and ...

Know the top marketing strategies to boost growth, attract customers, and outperform competitors in your business journey.

Content marketing is one of the best ways to market your business, second only to social media marketing. Most companies make content marketing a priority, but it doesn’t work the way they expect.

A written document describing the nature of the business, the sales and marketing strategy, and the financial background, and containing a projected profit and loss statement A business plan is ...

In an increasingly noisy digital landscape, audio marketing has emerged as a powerful tool for reaching consumers in new and ...

For many organizations, COVID-19 has turned the 4Ps of marketing—product, place, price, and promotion—into 4Cs ... adjusting marketing strategy when severe and unexpected disruptions surface. First, ...

A strong marketing plan isn't just about posting on social media or running an ad campaign – it's about leveraging multiple ...