According to Epsilon's 2025 "State of AI in Marketing" report, 94% of organizations now use AI to prepare or execute marketing, with content optimization ranking as the top use case at 51% of teams.

In today’s job market, it is more critical than ever to provide students with hands-on experience during their undergraduate experience. An August survey of 500 hiring managers found 52 percent of ...

While marketing student housing properties isn’t much different from marketing traditional multifamily communities, it still requires an individual approach tailored for the younger generation. The ...

UNG placed first in the American Marketing Association/Kennesaw State Regional/Collegiate Conference Case in March. Team members, from left, included Jacob Rouse, Alexandria Arnold, Anh Tran, and ...

A new student-run agency at Husson University is providing pro bono advertising and marketing services to area organizations that wouldn’t otherwise have access to those services. The Bangor ...

KALAMAZOO, Mich.—Imagination unleashed, paired with careful planning and execution. That is what Western Michigan University student Crizio Sinuraya brought to Adobe’s 2023 Digital Edge Awards where ...

Student Affairs Marketing (SAM) tells the story of the Division of Student Affairs and its multiple departments to the Northwestern community through the creation, implementation, and assessment of ...

A group of Alfred University students are assisting with the development of the Neighborhood Museum of Play by conducting market research for ...

KALAMAZOO, Mich.—Four Western Michigan University students majoring in food marketing have been awarded scholarships from Grocery Manufacturers’ Representatives (GMR) of Grand Rapids. Aidan Paciorek, ...

Student Life Communication and Marketing supports the Division of Student Life with strategic communication and marketing needs. We collaborate with departments to develop and implement communication ...