This fundamentals course is for any B2B marketer who’s considering using generative AI as part of their content writing process. It’s also ideal for marketers who have already begun to use AI, but ...

Looking for even more in-depth training on Marketing Writing or Demand Generation? Add a full-day workshop (or two!) to your Shakeup B2B registration for $395 each. MarketingProfs' interactive ...

This free webinar is session #1 of Marketing Writing Bootcamp. To watch the whole 10-part series, you can buy a ticket for $229 or become a PRO member for just $50 more. With PRO, you'll have access ...

In digital marketing, content writing is all about educating or entertaining, and copywriting is all about persuading. You'll typically perform content writing when creating organic website content.