In today’s highly competitive market, businesses constantly seek ways to stand out and connect with their target audience.

In today’s hyper-targeted, always-on market, there is increasing pressure to prioritize immediate short-term sales results ...

While maintaining a presence on established social channels is important, exploring new platforms offers a chance to connect ...

Discover how to craft a compelling brand story that resonates with your audience. Learn key strategies to create an ...

If everyone is a brand, you need to boost yours and get comfortable marketing it. Regardless of what your position may be in ...

Creativity and innovation are critical parts of a startup. They’re how great ideas become even better businesses. However, once you reach the franchise phase, you need to create some clear parameters ...

Your go-to for B2B Marketing Training and Consulting backed by data science, psychology, and—our secret weapon—real-world experience. Join 600,000+ marketers who rely on MarketingProfs for B2B ...

if you consider your business to be a responsive brand, all of your messaging should mirror that. Your tone of voice reflects how quickly your business adapts to current market trends and pivots its ...

Every business must have a positive online image to continue to grow. A negative online image can ruin a brand’s efforts and ...

Global advertising is exactly as it sounds: marketing campaigns and promotions that extend across locations, jurisdictions, ...

Diamonds, Rolex watches, Chanel bags--what do these items have in common? They all have the potential of enticing you with feelings of status, luxury, and exclusivity. But this begs the question: what ...

Here’s how to get started: Brand Name: Select a name that speaks to your audience. For example, if your target market is young, urban millennials, consider a name that feels fresh and dynamic.