Focusing primarily on what your target audience values is a great way to build a campaign that attracts positive attention.

A structured, multifaceted marketing program is essential for any business’s success. Devaluing marketing, underinvesting in ...

Business to business marketing has quite a few differences and a few similarities to business to consumer marketing. Here we ...

A new report finds that just 18% of small business owners are 'very confident' that their marketing is effective, down from ...

Social media marketing can be cost-effective when you pick platforms suited to your business and consistently deliver messages that engage your target audience. Many, or all, of the products featured ...

To make every marketing dollar count, small businesses will want to avoid these mistakes when promoting their products and services. Many, or all, of the products featured on this page are from our ...

The first opportunity is simple: More customer opportunities mean more business. Increasing your business borders beyond domestic marketing allows your company to exploit new and different markets.

Silverback AI Chatbot has announced an update to its AI Agents framework, extending the platform’s ability to support ...

HubSpot reports a four-stage Loop Marketing framework to combine AI with human insight, improving small businesses' marketing ...

Michigan companies like CURE Auto Insurance, BetMGM and Henry Ford Health say athletes really resonate with customers.