In today’s hyper-targeted, always-on market, there is increasing pressure to prioritize immediate short-term sales results ...

In today’s highly competitive market, businesses constantly seek ways to stand out and connect with their target audience.

Product marketers craft narratives that position the product effectively, address critical customer challenges and guide ...

Diamonds, Rolex watches, Chanel bags--what do these items have in common? They all have the potential of enticing you with feelings of status, luxury, and exclusivity. But this begs the question: what ...

A. Lee Judge gives you actionable strategies to make your SMEs and thought leaders confident and ready to clearly define your brand's messaging in front of the camera. Don't let inefficiencies slow ...

On this episode of the Marketing Vanguard podcast, host Jenny Rooney she sits down with Carrie Palin, CMO of communications ...

This blog outlines how B2B marketers can start to bridge the gap between brand and demand spend to be more effective with ...

The sportswear company will increase marketing investments by 40% in support of a campaign, “Go Wild,” that was created by ...

Graphic design is far more than aesthetics. It is a strategic tool that drives business success, strengthens branding, and ...

Runway Influence, which specializes in luxury, fashion, automotive and high-end lifestyle branding, has announced a ...

Excessive control and reliance on short-term metrics harm influencer-brand partnerships, reducing their effectiveness and damaging trust.