Today, AI is not just a tool—it’s a strategic asset. Its power to personalize messaging, optimize campaign performance and ...

What Is Marketing Communication Strategy?. Marketing communication helps to develop brand awareness, which means that consumers translate product information into perceptions about the product's ...

Empowered Mindset is woven into our culture. Leadership isn’t a title, it’s a way of thinking. Everyone here is trusted to ...

Successful marketing and communications strategies require more than just good ideas—they need solid research and data, clear alignment with business goals and other team leads and realistic ...

Integrated marketing communication considers all points of contact your brand has online and offline. First of all, your logo should exist on every piece of paper you print, whether it is a ...

We have developed a process for creating a tailor-made marketing communications strategy called The Marshall Plan® that involves gathering a group of eight to ten stakeholders for three meetings.

When developing your integrated marketing communication strategy it is important for a business to know the IMC planning process they should be going through. Here we go through the overall IMC ...

In the first two articles of my luxury search marketing series, we discussed the consumer mindset, what motivates and drives shoppers to purchase, and then the strategies and tactics that can be used ...

1. Demonstrate agility and flexibility Anything can happen, the past year has shown us. The marketing landscape can be completely shaken up in a matter of days—even hours. We must be ready to quickly ...

Building a Powerful Brand You believe in the power of brand development and marketing communications, and you're committed to making it thrive in your organization. How can you apply the lessons and ...

The future of mail is about bringing physical and digital together intelligently to meet the demands of a more connected, ...