In order to better understand the issues and potential strategy behind sales and marketing integration, we reached out to financial services marketing expert and founding Institute member, Dan ...

Forbes contributors publish independent expert analyses and insights. I write about marketing strategy. There’s never a bad time to revisit marketing strategy, to gauge its effectiveness and ...

In order to explore this strategy building process more fully, we reached out to financial services marketing expert and Founding Institute member, Dan Sondhelm of Sondhelm Partners.

Sondhelm: There is so much a firm can gain with an integrated marketing and sales strategy, including a more efficient allocation of resources, greater alignment of goals and efforts to achieve ...

Sales and marketing promotions strategies focus must focus heavily on what the competition is doing, and how it goes about promoting its own products. Strategists have to ask if what the ...

Together, these mechanisms provide marketing and sales leaders better visibility into the entire lead-to-customer conversion process and will move the needle for the 79% of content marketers who ...

A study of B2B companies found that just one in 20 was able to consistently grow sales faster than sales and marketing expenses. As companies seek to cut costs in an uncertain economy, increasing ...

The market and sales sectors undergo transformation due to artificial intelligence (AI) together with machine learning (ML) and generative AI (GEN AI) which advance marketing approaches from old ...

[Financial firms are in the midst of planning their 2024 marketing and sales strategies and are grappling with an increasing amount of new marketing technologies, engagement approaches and ...

Why Sales and Marketing Alignment Is Important 1. Cooperative Marketing-Sales play maps to the way modern purchases are made. One compelling reason for aligning Marketing and Sales is the evolution of ...