In the competitive legal industry landscape, attorneys often must go beyond providing excellent legal services to thrive.

If you’re looking to take a more personalized approach to marketing, an account-based marketing strategy can help you target ...

It's that time of year again, when marketers are figuring out how to allocate their resources to meet or beat their goals next year. Here are some important things to keep in mind as you build your ...

Zaltman, G., Valarie A. Zeithaml, Bernard Jaworski, Ajay K. Kohli, Kapil R. Tuli, and Wolfgang Ulaga. "A Theories-in-Use Approach to Building Marketing Theory ...

Emerging technologies continuously drive B2B marketing. Buyer behaviors quickly shift. And long-term relationship-building grows in importance. Today, B2B marketers are figuring out how to execute ...