If marketing and product development collaborate to build a product ... Companies need to find a balance between achieving short-term goals and building long-term brand affinity, as the latter ...
Zaltman, G., Valarie A. Zeithaml, Bernard Jaworski, Ajay K. Kohli, Kapil R. Tuli, and Wolfgang Ulaga. "A Theories-in-Use Approach to Building Marketing Theory ...
Some results have been hidden because they may be inaccessible to you
Show inaccessible results
Feedback