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Campaign Middle East on MSNRedefining impact with authentic sustainability marketing strategiesSustainability has become table stakes in hospitality. Today’s guests expect more than surface-level green claims. They want ...
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Campaign Middle East on MSNDo-good marketing: The aisle as a climate battlegroundPicture this: you’re in a retail store, standing in front of a shelf stacked with products. To your left, a beauty product promises natural, organic and/or sustainably sourced ingredients, recyclable ...
Nicole Rycroft, founder of Canopy, a solutions-focused, environmental not-for-profit that has partnered with over 1,000 ...
The EU Green Claims Directive, proposed in March, will set out the EU’s first detailed rules on marketing environmental impact and performance.
Dive Brief: Influencers have the single largest impact on consumers’ sustainability choices, ahead of TV documentaries, news articles and government campaigns, according to a study shared with ...
Dive Insight: Nespresso’s decision to showcase its environmental impact arrives as many marketers have looked to move beyond issue-based marketing, despite it being popular just a few years ago. One ...
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