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Campaign Middle East on MSNRedefining impact with authentic sustainability marketing strategiesSustainability has become table stakes in hospitality. Today’s guests expect more than surface-level green claims. They want ...
Dive Insight: Nespresso’s decision to showcase its environmental impact arrives as many marketers have looked to move beyond issue-based marketing, despite it being popular just a few years ago. One ...
The EU Green Claims Directive, proposed in March, will set out the EU’s first detailed rules on marketing environmental impact and performance.
Dive Brief: Influencers have the single largest impact on consumers’ sustainability choices, ahead of TV documentaries, news articles and government campaigns, according to a study shared with ...
If you choose to buy a sustainable product at the supermarket, or invest in a sustainable portfolio at your bank, how far ...
Sustainability, ESG and diversity and inclusion are under fire – politically and in the markets. To win over the sceptics, it ...
The study showed that while about 1 percent of food production comes from oceans and other waterways, it accounts for close to 10 percent of the total global environmental impact.
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