Christine Pilkington is the CEO and founder of Crisp, a fractional CMO and contract marketing services firm based in Vancouver, Canada. In the context of any given business, the marketing function is ...

The classic marketing funnel is broken. As a co-founder of a major marketing firm, here's what I'm seeing work in 2026.

Digital marketing expert and content strategist specializing in SEO/ SMO/ SEM. Working with 247Webpromotions, a leading digital marketing company in California, dealing in key areas of SEO, including ...

Christine Pilkington is the CEO and founder of Crisp, a fractional CMO and contract marketing services firm based in Vancouver, Canada. Using data to track progress is an essential aspect of marketing ...

To continue reading this content, please enable JavaScript in your browser settings and refresh this page. The landscape of small business marketing continues to ...

The 4 Ps (Product, Price, Place, Promotion) form the "marketing mix," a foundational framework for marketing strategy. While the concept originated in the 1960s, it remains essential for aligning ...

PR builds trust and credibility over time, while marketing drives short-term sales through targeted campaigns, making both essential for business success, depending on goals and budget. Marketing ...

Silverback AI Chatbot has announced an update to its AI Agents framework, extending the platform’s ability to support businesses in automating structured workflows and customer engagement processes.