Marketing vs. Sales Traditionally, marketing people have run away from having to be responsible for sales. After all, how can we be expected to create valuable brand experiences for customers if we ...

The average business in this group spent only 23% of their marketing money on advertising and 77% on sales promotion. The group using the ‘mixed strategy’ actually skewed slightly towards promotions.

Cespedes, Frank V. "Coordinating Marketing and Sales in B2B Organizations." Chap. 7 in Handbook of Business-to-Business Marketing. 2nd ed. Edited by Gary L. Lilien, J. Andrew Petersen, and Stefan ...