With martech budgets facing cuts, CMOs must rethink metrics, align stakeholders and prove value to secure investments. The post 3 steps to increase your martech budget appeared first on MarTech.

Success Fee: Expect 3% of the target’s enterprise value. Larger acquisitions have bracketed Lehman formulas, but if you’re buying companies under $50 million, a single rate makes sense.

If I were to sum up the martech landscape right now with just one word, it would be "additive." Want to try a new marketing tactic? There's an app for that. Testing a new channel? Here are 20 SaaS ...