Burton's Biscuit Company is launching new product Maryland Gooeys with a £1.5m advertising campaign. The firm is rebooting its Maryland 'Mugs' ad, created by VCCP, to promote the new cookie range.

Compared to some of the Marketing Weak winners gone by (Truvia, we're looking at you) Maryland Cookies' first ad in three years must look like a Cannes contender.But the cookie crumbles when ...