Headline: Matcha quality decline: Is it a ‘victim of its own success’? Matcha has taken the world by storm. The green flavour has, in a short time, gone from relative obscurity to omnipresence.
WALK down any high street and you’ll see them – throngs of people holding bright green frothy drinks in see-through cups. Matcha is the must-have drink of 2025. It’s everywhere. Sales of the Japanese ...
On the surface, the can of matcha appears genuine, bearing the famous brand name Isuzu along with other product specifications. The Japanese green tea powder is so popular that the highly acclaimed ...
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