McDonald’s Corporation MCD is leaning into a bold and emotionally resonant marketing strategy to counteract declining traffic and macroeconomic pressure across key consumer segments. In the first ...

Following a recent E. coli outbreak, McDonald’s is launching a $100 million marketing campaign and providing more than $60 million in support to franchisees in affected states, according to ...

McDonald’s is spending $100 million on marketing and to help franchises most heavily affected by a recent E. coli outbreak that has sickened more than 100 people and damaged sales.

McDonald’s is promoting Alyssa Buetikofer, the chief marketing officer of its Canadian business, to lead its marketing efforts in the U.S. as Tariq Hassan steps down after three years.

McDonald’s Corporation MCD is leaning into a bold and emotionally resonant marketing strategy to counteract declining traffic and macroeconomic pressure across key consumer segments. In the ...