What Is Digital Marketing? Before diving head-on into what you can expect from an online digital marketing degree, let’s cover the bases with a definition of digital marketing. According to the ...

In 2025, 88% of digital marketers use AI in their daily workflow and the AI-in-marketing market is set to hit $27 billion this year. The broader AI industry? Projected to top $3.6 trillion by 2034.

A digital marketing strategy must be tailored toward specific company key performance indicators (KPIs). Core elements of creating a successful strategy include: Digital channels. Target audience ...

Digital PR is the practice of building brand awareness and improving reputation through online channels rather than traditional media. The definition of digital PR continues to expand as new ...