What Is Digital Marketing? Before diving head-on into what you can expect from an online digital marketing degree, let’s cover the bases with a definition of digital marketing. According to the ...

Imagine a toolbox filled with different tools that brands can use to attract, engage and convert customers. Tools that allow you to meet people where they are — which, as we’ve come to know, is online ...

A digital marketing strategy must be tailored toward specific company key performance indicators (KPIs). Core elements of creating a successful strategy include: Digital channels. Target audience ...

In 1960, E Jerome McCarthy introduced the 4 P's of marketing: product, promotion, placement and price. This model has been widely adopted and taught in Marketing 101 classes as a fundamental ...