For brands aiming to build deeper customer relationships, responding to emotional feedback in real time is becoming a ...

“Traditional metrics can’t fully capture the diversity and nuance of user behavior, which calls for more granularity, more transparency and standardized units of measurement across platforms.” ...

This second blog provides specific suggestions on the types of granular metrics that can be collected in each of the seven areas, and how they can be used to set meaningful DEI goals. If you are a ...

With the definition of the word metric outlined, let’s look at three interesting metrics and how they can optimize your Google Ads campaigns.

New CarCast: Do metrics matter? Also, pondering AI strategy and the meaning of life Bruno Aziza January 8, 2024 4:05 PM ...