Measurable goals provide concrete success ... It’s okay if your long-term goals are lofty; just make sure they are attainable in the short term so that your team doesn’t become unmotivated.” ...

Measurable,Achievable,Realisticand Timebound as well.So if you've got all of those ingredients, then you're on your way to setting good goals. Yeah, I think we all do have long-term goals.

Frequent Short-Term Focus: Getting stuck in a cycle of ... Make sure you define clear, measurable goals (and include timelines for them) and illustrate how each team's work contributes to revenue ...

The advantage of keeping measurable goals is that it will ... maintaining time-bound goals helps them immensely. Goals could be short term or long term, depending on the criteria.