Taking the time to assess the effectiveness of programs can help nonprofits better ensure the impact of their efforts.

Consider these five recommendations to help you build a strong foundation for tracking and optimizing your internal communications efforts in the hybrid era: Start with a baseline measurement across ...

To evaluate the effectiveness of public video campaigns against risky alcohol consumption, psychologists used EEG measurements to examine the synchronization of brain activity in groups of viewers. In ...

The Guinness owner cut marketing spend by 2% in the first half of the year, as its new CFO puts the emphasis on “rigour” and ...

A comprehensive review of COVID-19 prevention measures in United States skilled nursing facilities revealed that while numerous strategies were implemented during the pandemic, most lacked solid ...

Medicines, such as antivirals and vaccines, which had more solid evidence showing they were effective compared to other types of safety measures, were ...