Principal media buying, once a shadowy practice, is now well and truly center stage. The recent revelation that Meta is now offering this "service" to agencies is kind of like the straw that broke the ...

Keep up to date with Digiday’s annual coverage of the Consumer Electronics Show (CES) in Las Vegas. More from the series → After Yahoo was sold by Verizon Wireless to Apollo Global, many deemed it a ...

What does it feel like to be a media buyer and planner in 2025? That question launched a fascinating “Ask Me Anything”-style discussion at Cynopsis ScreenShift in New York City on Tuesday. Led by ...

NO-HEADQUARTERS/REDWOOD CITY, Calif., May 07, 2025 (GLOBE NEWSWIRE) -- PubMatic (PUBM), a leader in digital advertising technology, today announced the launch of its upgraded solution suite for buyers ...

Phil Duffield, VP UK at The Trade Desk, examines media buying. He expands on how brands have turned challenges into transformation, keeping pace with the content boom, and facilitating smarter buying.

ReachTV’s travel media network, which streams sports and lifestyle content to thousands of airports and hotel rooms, has tapped Orange142, a digital marketing agency, as its media-buying strategy ...

Adam Ortman is CEO and founder of Kinetic319, a leading marketing agency rooted in cutting-edge strategy and consumer psychology. The arrival of a new year brings the return of a familiar ritual for ...

The transaction includes WDRB and WBKI, the Fox and CW affiliates in Louisville, Ky. (DMA 49), where Gray owns and operates NBC affiliate WAVE. The transaction also includes NBC affiliate WAND ...

New research from Experian, the global data and technology company, reveals how agencies are embracing third-party data, AI, and curated strategies to drive a new era in media buying. This shift comes ...

The 2025 Halloween Marketing Awards, plus insights on why these campaigns worked and the trends shaping brands’ seasonal strategy.

Research from Experian, the data and technology company, reveals how agencies are embracing third-party data, AI, and curated strategies to drive a new era in media buying. This shift comes amid a ...