The old Barbie dolls haven't been dressed up in years, and the Matchbox cars haven't crossed any finish lines. The Mega Bloks have sat idle while a layer of dust gets thicker. Mattel has a way for ...

The latest Mega Bloks/ Barbie tie-up – which requires children to build Barbie her own yacht – are typical of an insecure toy industry which insists on trying (and failing) to "update" or ...

Barbie's building a challenge to Lego: Mattel releasing pink blocks based on iconic doll . Mattel to unveil Lego-lookalike building blocks Mega Bloks Barbie ...

Lego is on fire, and Barbie is worried. As 'The Lego Movie' goes crazy at the box office, Barbie-maker Mattel must be looking in its rear-view mirror as the popular brick toy company gains ground ...

Mattel is paying %24450 million for Mega Bloks%27 parent Mega Brands; It also expands Mattel into fast-growing arts and crafts category; ... The toy giant, best know for its Barbie, ...

The Mega Bloks building pieces are pink (Pantone 219, the signature Barbie color), and the construction choices are scenes like a fashion boutique, a mansion and an ice cream cart.

If you have old Barbie dolls, Matchbox cars, or Mega Bloks gathering dust in a corner of your home, now might be the time to pack them up and ship them to Mattel, the company that made them.

The old Barbie dolls haven't been dressed up in years, and the Matchbox cars haven't crossed any finish lines. The Mega Bloks have sat idle while a layer of dust gets thicker. Mattel has a way for ...

Over the weekend, some impressive-looking footage of a canceled Halo Mega Bloks game emerged. Now, Halo boss Bonnie Ross has confirmed the game, codenamed "Haggar," was in development as an ...

For the first time in Barbie’s 53-year history, a building set is being added to the range called Mega Bloks Barbie, that has both girls and their fathers in mind.